The conversion problem on mobile does seem like an issue, but speaking as a former customer of Etsy what drove me away was the selection. Not that it's too small - rather, Etsy is now flooded with thousands of storefronts selling "artisan" pieces that are actually bought on AliExpress or similar and marked up. If they're trying to apply ML to managing customer recommendations, they should figure out how to identify who's actually selling legitimate wares.
I stopped buying from Etsy a couple years ago - I purchased my SO what I thought was a unique, interesting "handcrafted" necklace. I thought it looked a little factory-made when it arrived, but it wasn't anything too expensive so I didn't sweat it...then she found it on AliExpress for $5. I then realized the six week lead time for "hand crafting" was actually the time for international shipping and domestic re-packaging.
I stopped buying from Etsy a couple years ago - I purchased my SO what I thought was a unique, interesting "handcrafted" necklace. I thought it looked a little factory-made when it arrived, but it wasn't anything too expensive so I didn't sweat it...then she found it on AliExpress for $5. I then realized the six week lead time for "hand crafting" was actually the time for international shipping and domestic re-packaging.