Wow, I can't decide if this guy is more morally or intellectually bankrupt. Seriously, "sometimes data behaves unethically"?
Data doesn't do anything. Not even analysis or deep learning does anything. People (or programs written by people) execute decisions on the basis of data. It's still the people being unethical. Big data isn't some magic wand that absolves you of moral responsibility, but it's extremely interesting that at least one marketer at Facebook seems to believe it does.
And that's just one of the many things that manage to be simultaneously offensive and just plain incorrect in what is frankly, a pretty short article.
Data doesn't do anything. Not even analysis or deep learning does anything. People (or programs written by people) execute decisions on the basis of data. It's still the people being unethical. Big data isn't some magic wand that absolves you of moral responsibility, but it's extremely interesting that at least one marketer at Facebook seems to believe it does.
And that's just one of the many things that manage to be simultaneously offensive and just plain incorrect in what is frankly, a pretty short article.