Idea: let's proxy half the internet through a private, proprietary service! We can get people to give us valid SSL certificates for their sites, too, and let's fuck up Tor while we're at it. We can totally handle it, right? Oh, and we need to pay for it somehow, so let's go the venture capital approach and just pretend we won't eventually hit a growth cap and ruin our company Twitter-style when we get there.
The crazy thing is people actually bought it.