The modern MBA is so efficient that is has optimized out research and development and many times the building part, which leads back to r&d. This is great for short-term and the upper end, bad long-term and for the core product. A big part of the equation missing today is longer term consumer strength i.e. wages, community impact, continue self-disruption/research etc.
Startups usually do most of the r&d now, and once it gets to small/mid level and "the process" comes in, the bizdevs take over after it is usually already an established product and r&d mostly completed. Depending on the balance of that takeover it either kills the product, slowly bleeds it, or if the focus is still on product then sometimes a super growth engine.
Companies that can keep a focus on r&d, building and changing markets while being very efficient are key. Usually these are engineer led (Amazon, Tesla, Google etc)
Startups usually do most of the r&d now, and once it gets to small/mid level and "the process" comes in, the bizdevs take over after it is usually already an established product and r&d mostly completed. Depending on the balance of that takeover it either kills the product, slowly bleeds it, or if the focus is still on product then sometimes a super growth engine.
Companies that can keep a focus on r&d, building and changing markets while being very efficient are key. Usually these are engineer led (Amazon, Tesla, Google etc)