You're asking the wrong question. There are over a hundred million Americans who commute long distances in their car. Mostly because they live/work in areas that aren't dense enough to have good last-mile public transit, and they don't want to deal with transfers. You can lecture them all you want, but ultimately, these people aren't going to downgrade their lifestyle just to fit your ideas of engineering efficiency.
The real question is: is this new solution more efficient than the current alternative of driving on the highway?
The real question is: is this new solution more efficient than the current alternative of driving on the highway?