It is obvious the author doesn't understand advertising. Honestly, skip this one. Here is a list of problems:
* OP is constantly misunderstanding the difference between search, shopping, display, native, and social.
* Unsubstantiated claim that youtube has 'insurmountable' problems
* Display ads having 0.06% is irrelevant - the goal isn't clicks
* Random claim that google lost a major portion of its audience already?
* "Google already missed its chance to pivot" with literally no explanation or justification at all.
* Alexa has clear monetization strategy, but google home doesn't?
This is a clickbait blog pretending to be a hit piece. Come on guy, you can do better than this.
* OP is constantly misunderstanding the difference between search, shopping, display, native, and social.
* Unsubstantiated claim that youtube has 'insurmountable' problems
* Display ads having 0.06% is irrelevant - the goal isn't clicks
* Random claim that google lost a major portion of its audience already?
* "Google already missed its chance to pivot" with literally no explanation or justification at all.
* Alexa has clear monetization strategy, but google home doesn't?
This is a clickbait blog pretending to be a hit piece. Come on guy, you can do better than this.