This is a good question if your goal is to hire people who can talk a good talk about an unverified favorite project. It also assumes that someone has a clear favorite project ready to discuss. People who do not are put at a disadvantage. (Though I do understand this question is well-intentioned.)
The article doesn't really justify the process people go through as a good one. People who think they have a good approach to interviewing, but their sample size is too small to back it up or worse, present an opportunity to people who are good at telling stories but may not have the skills to go along with the story in the end. People who hire based on the story-telling experience will eventually get burned.
I think someone should read this and feel a little worried. This is story-telling. People who might argue that telling a story is being able to communicate---it's merely one form of communication of many that are needed depending on the work environment, and results in a blind spot for your team's hiring process.
The article doesn't really justify the process people go through as a good one. People who think they have a good approach to interviewing, but their sample size is too small to back it up or worse, present an opportunity to people who are good at telling stories but may not have the skills to go along with the story in the end. People who hire based on the story-telling experience will eventually get burned.
I think someone should read this and feel a little worried. This is story-telling. People who might argue that telling a story is being able to communicate---it's merely one form of communication of many that are needed depending on the work environment, and results in a blind spot for your team's hiring process.