Eh, I don't think Dollar Shave Club fits in with the article's examples. The value created is that many people want to spend more money and less of their time with consistent results. The company doesn't try to ratchet up margin with unnecessary tech, it just satisfies a legitimate customer demand. That might be a customer demand you don't identify with, or which you believe shouldn't exist; it's still a legitimate demand.
The article is mainly talking about companies that augment existing products with shallow improvements for the sake of large margin increases. Dollar Shave Club is novel in that it adds a service to abstract away the thinking portion of buying a razor. It makes no attempt to increase profits with shitty tech.
The article is mainly talking about companies that augment existing products with shallow improvements for the sake of large margin increases. Dollar Shave Club is novel in that it adds a service to abstract away the thinking portion of buying a razor. It makes no attempt to increase profits with shitty tech.