If they are concerned about 300 families from passengers from a stricken airliner coming after them for billions, then yes, yes it is.
If they are concerned about the FAA restricting drone use altogether, then yes. (they've already required drones be registered. If they're aircraft that cant be operated safely then FAA can ground them all, and much of the world follows our FAA's rulings)
A civilian UAS & manned aircraft collision resulting in loss of life is statistically inevitable. How DJI fares in court by showing it exhausted all means to prevent their products from doing harm when the unfortunate does occur, is something they can be proactive with.
Ethically yes
From a business standpoint yes:
If they are concerned about 300 families from passengers from a stricken airliner coming after them for billions, then yes, yes it is.
If they are concerned about the FAA restricting drone use altogether, then yes. (they've already required drones be registered. If they're aircraft that cant be operated safely then FAA can ground them all, and much of the world follows our FAA's rulings)
A civilian UAS & manned aircraft collision resulting in loss of life is statistically inevitable. How DJI fares in court by showing it exhausted all means to prevent their products from doing harm when the unfortunate does occur, is something they can be proactive with.