Because Flickr photos were tagged and labeled and categorized so efficiently
by users, they were highly searchable.
"That is the reason we bought Flickr—not the community. We didn't give a shit about
that. The theory behind buying Flickr was not to increase social connections, it was to
monetize the image index. It was totally not about social communities or social
networking. It was certainly nothing to do with the users."
It is kind of amazing that it did not occur to them that the users were the one who created this index and would have continued to do so.