Comment by Dagwoodie

I heard a professor tell a story about the founder of McDonalds going to a business class as a guest. He asked the students "What business am I in? Can anyone tell me?" and they all laughed, "why hamburgers of course". Then he corrected them. They're not just in real estate but they are very, very good at selecting franchise locations. The professor also claimed that Burger King's primary consideration on where to put their stores is the relative distance to McDonalds.