I don't think it's about putting "ad blockers" out of business. Hell, they're not businesses, uBlock is OSS. I think the idea is, people get so annoyed by poor ads that is in your face that they get pushed beyond their "threshold" and get an ad blocker. If ads are used with moderation, most people won't get annoyed enough to go out of their way and install a traditional ad blocker.
Bad ads ruin it for Google. They teach users to mentally block ALL ads. It's like people abusing antibiotics and building a resistance.
Bad ads ruin it for Google. They teach users to mentally block ALL ads. It's like people abusing antibiotics and building a resistance.