The best advice I've had (and seen applied in practice) is this:
You need to get your company to 10k USD monthly product revenue within three months. If you can't, either the product, target market or team needs to be revised drastically.
It's hard advice to follow, but it will save you a lot of time because you can't wait months and years doing unessential tweaks to the product and marketing, hoping that sales miraculously grow.
It's also useful as a pricing yardstick early on. If you have very few customers, they need to be paying enough that you reach $10k almost immediately. If your product isn't worth that much, then you need to scale out. It's best to figure this out right from the start.
If it feels like you can't do $10k MRR in three months on your own, then you need to find a cofounder who can do it together with you... So it's a good way to calibrate cofounder expectations as well.
You need to get your company to 10k USD monthly product revenue within three months. If you can't, either the product, target market or team needs to be revised drastically.
It's hard advice to follow, but it will save you a lot of time because you can't wait months and years doing unessential tweaks to the product and marketing, hoping that sales miraculously grow.
It's also useful as a pricing yardstick early on. If you have very few customers, they need to be paying enough that you reach $10k almost immediately. If your product isn't worth that much, then you need to scale out. It's best to figure this out right from the start.
If it feels like you can't do $10k MRR in three months on your own, then you need to find a cofounder who can do it together with you... So it's a good way to calibrate cofounder expectations as well.