Comment by 19eightyfour

Agree. That's workable. But at the same time, the definition by opposition is unavoidable...As your post said "Rejects unite". That's a powerful force to tap (underdogs, rebels, force against the system/establishment, disruptors). It may move beyond that in time but pooling the rejected is a good firestarter. So a name that doesn't get ahead of itself but capitalizes on this works.