Significant cultural difference makes for really interesting design differences in apps and websites! Americans (maybe Westerners more broadly) tend to prefer simple designs with plenty of white space, where Chinese users find a simple design to be annoying and difficult to use. They want the content all in one place - whitespace is wasted space.
I've read once that this might have something to do with slow internet in China, which leads to users wanting to reach content in as few clicks/page loads as possible, but I'm not sure how accurate that is.
I've read once that this might have something to do with slow internet in China, which leads to users wanting to reach content in as few clicks/page loads as possible, but I'm not sure how accurate that is.