I'm confused about what data the ISPs actually have access to.
It seems over 90% of my online activity is now https. That means they have access to very little that can be useful to an advertiser. (I suppose they have my DNS lookups, but it's trivial to change DNS to a company you trust.)
It's interesting how universally hated ISPs are. Google and Facebook, from a technical standpoint, are much scarier in what they know about everyone on the internet. Yet few people seem to care that they use our browsing and search data to target us to advertisers.
It seems over 90% of my online activity is now https. That means they have access to very little that can be useful to an advertiser. (I suppose they have my DNS lookups, but it's trivial to change DNS to a company you trust.)
It's interesting how universally hated ISPs are. Google and Facebook, from a technical standpoint, are much scarier in what they know about everyone on the internet. Yet few people seem to care that they use our browsing and search data to target us to advertisers.