My attitude toward ad blockers was always "meh". I have the right to render your bits and bytes however I wish. Using an ad blocker is just modifying the rendering algorithm, much the same way as I could use a French to Russian translator, something that increases font sizes, or throwing on a custom stylesheet. I can write my own web browser, if I wish.
Some percentage of users will use ad blockers, and businesses should account for that. If it is not sustainable, new business models will be invented. One thing I've been hoping for is inventing some form of advertising that was actually fun for the user -- fun enough that they would not want to block them.
Or invent a system by which 10% of the ad revenue gets cut out to the end user. That will incentivize people to unblock ads.
Some percentage of users will use ad blockers, and businesses should account for that. If it is not sustainable, new business models will be invented. One thing I've been hoping for is inventing some form of advertising that was actually fun for the user -- fun enough that they would not want to block them.
Or invent a system by which 10% of the ad revenue gets cut out to the end user. That will incentivize people to unblock ads.