"roughly what the wholesale price is plus a very small markup" .. is not my experience. I just had a pharmacist friend show this to me.
Blink charged the customer $10 for generic Lipitor (atorvastatin) 20mg, 30 pills. And reimbursed the pharmacy $4.90. Hence keeping > 50% of what the customer paid. As per the pharmacist, he would be happy to fill the prescription in cash for $7.50, lowering the price for consumer and making him more margin.
These are real numbers. Blink is in fact contributing to increasing the price for consumers, while being yet another middleman in the process.
Blink charged the customer $10 for generic Lipitor (atorvastatin) 20mg, 30 pills. And reimbursed the pharmacy $4.90. Hence keeping > 50% of what the customer paid. As per the pharmacist, he would be happy to fill the prescription in cash for $7.50, lowering the price for consumer and making him more margin.
These are real numbers. Blink is in fact contributing to increasing the price for consumers, while being yet another middleman in the process.