Comment by pdog

It's unlikely you'll be able to sell at a reasonable multiple (beyond 1x-2x ARR) unless your buyer thinks they can turn the company around. If you're not willing to double down and figure out how to a) reduce monthly churn to less than 1% and b) grow revenue by at least 5% per month (after churn), you're much better off putting the company in SaaS maintenance mode, eliminating new development, downsizing the company to the bare minimum, and earning $30k per month with a 70%-90%+ profit margin while customers are still happy.