We started by targeting "coffee snobs" but we're now realizing that they indeed are not the best segment for us. We're shifting our focus toward more everyday coffee drinkers who are still interested in great coffee.
Edit: Definitely makes sense for you to go to your corner coffee shop. However, Sudden offers you an option to drink kick-ass coffee when you don't have access to any other option
Edit: Definitely makes sense for you to go to your corner coffee shop. However, Sudden offers you an option to drink kick-ass coffee when you don't have access to any other option