I work in the coffee industry and saw Sudden pop up last year so was interested in the technique and hacked it out.
Freeze dried coffee is already what Folgers does and sell you. This is the more artisanal version of that since the big brands have big factories that can pump out plenty of instant coffee grounds.
So this is a ramped up volume play on existing techniques perfected by the doomsday preppers. Youtube search for freeze dried coffee and you'll plenty of people explaining how to do it.
The freeze drying machines sell for $600 to $1000 from a variety of vendors. I think I figured out which one Sudden is using, it's the low end consumer version from Salt Lake City. They just have 20 of these in a SF warehouse somewhere.
From there it's just a method of scaling expensive capital costs, labor intensive processes, and maximizing the calculation of yield, and marketing enough to convince people that $2.50 for freeze dried coffee in a tube is a good deal.
That only works when relative to the crazy world of craft coffee people charging $5 or $7 for a pour over with the Keurig pods at $1.50 anchoring the bottom and buying a big can of coffee to make your own at $1 a carafe.
Freeze dried coffee is already what Folgers does and sell you. This is the more artisanal version of that since the big brands have big factories that can pump out plenty of instant coffee grounds.
So this is a ramped up volume play on existing techniques perfected by the doomsday preppers. Youtube search for freeze dried coffee and you'll plenty of people explaining how to do it.
The freeze drying machines sell for $600 to $1000 from a variety of vendors. I think I figured out which one Sudden is using, it's the low end consumer version from Salt Lake City. They just have 20 of these in a SF warehouse somewhere.
From there it's just a method of scaling expensive capital costs, labor intensive processes, and maximizing the calculation of yield, and marketing enough to convince people that $2.50 for freeze dried coffee in a tube is a good deal.
That only works when relative to the crazy world of craft coffee people charging $5 or $7 for a pour over with the Keurig pods at $1.50 anchoring the bottom and buying a big can of coffee to make your own at $1 a carafe.