It's cool that they are trying to innovate here, but it seems like a weird area to focus on.
The high growth areas in grocery are things like prepared foods and produce. Owning the middle of the store to try to out-Walmart Walmart seems like a low-value proposition.
I've been using Amazon Fresh for a few months. The delivery aspect is awesome, but the rest of the business is pretty questionable. They cannot keep anything in stock, and I'm basically getting a week of groceries free every month because they cannot figure out that dropping a cantaloupe on top of a bag of Doritos and loaf of bread is a bad move.
The high growth areas in grocery are things like prepared foods and produce. Owning the middle of the store to try to out-Walmart Walmart seems like a low-value proposition.
I've been using Amazon Fresh for a few months. The delivery aspect is awesome, but the rest of the business is pretty questionable. They cannot keep anything in stock, and I'm basically getting a week of groceries free every month because they cannot figure out that dropping a cantaloupe on top of a bag of Doritos and loaf of bread is a bad move.