And do you think that having this ...more human approach..when selling/buying ads is obsolete?
I think that high-quality apps have a loyal and passionate audiences - a smaller one for sure - but advertisers can rest assured they have access to the best audience money can buy.
I've never thought in terms of Facebook or Google's scale and I actually want to take a more anti-Facebook/Google approach where the amount of user tracking is inexistent. Just track the ad performance and that's about it.
I think that high-quality apps have a loyal and passionate audiences - a smaller one for sure - but advertisers can rest assured they have access to the best audience money can buy.
I've never thought in terms of Facebook or Google's scale and I actually want to take a more anti-Facebook/Google approach where the amount of user tracking is inexistent. Just track the ad performance and that's about it.