ISP are providing access/transit, not content. Just because you have a car doesn't mean you can go to any store and carry out merchandise for free.
Advertising, and the greater marketing concept, is not that simple. It's about connecting customers looking for wants and needs with the companies that offer them. There is a certain amount of work in creating that desire (hence the wants and not just needs) but it's ultimately still the consumers choice.
Care to explain how this is backwards progress and lifts pressure on the industry? ABP is a company and extension that only makes it harder for the existing ad networks to continue.
Advertising, and the greater marketing concept, is not that simple. It's about connecting customers looking for wants and needs with the companies that offer them. There is a certain amount of work in creating that desire (hence the wants and not just needs) but it's ultimately still the consumers choice.
Care to explain how this is backwards progress and lifts pressure on the industry? ABP is a company and extension that only makes it harder for the existing ad networks to continue.