Study seems to exclude e-ink, (when grouping kindle with iPad, I assume they mean the android tablet) while many of the comments here are arguing about e-ink vs books.
I'm not surprised by the study. My 2.5 year old would much rather watch something if the tablet is available than read. Even the interactive and pictures + audio books aren't much competition.
I'm not surprised by the study. My 2.5 year old would much rather watch something if the tablet is available than read. Even the interactive and pictures + audio books aren't much competition.