> At the time Platco had amassed a sizable audience of followers — large enough that he was preparing to leave his day job to create content for Snapchat full-time.
This is mind-boggling and scary. I simply can't understand how "social influencer" is a career. This person gets paid a full-time equivalent salary for... mentioning products to a bunch of Snapchat accounts following him because... he has a lot of followers, which is because... ??? Am I just having a senior moment here? What am I missing? Why does anyone care what this random guy says and why do companies think having this person shill their products has any marketing value? This reminds me of famous people who are famous simply for being famous. Has everyone just gone nuts?
This is mind-boggling and scary. I simply can't understand how "social influencer" is a career. This person gets paid a full-time equivalent salary for... mentioning products to a bunch of Snapchat accounts following him because... he has a lot of followers, which is because... ??? Am I just having a senior moment here? What am I missing? Why does anyone care what this random guy says and why do companies think having this person shill their products has any marketing value? This reminds me of famous people who are famous simply for being famous. Has everyone just gone nuts?