I think organics food shows this isn't true. These gas stations would first target the affluent liberal markets. The marketing could be, don't feel bad about buying that luxury BMW gas guzzler, come to Neutral gas station. The station should feel high end, like the Apple store of gas stations.
This is how organic food started with Whole Foods. And the same strategy could work here.
This is how organic food started with Whole Foods. And the same strategy could work here.