It's not about greed as the article states… people are stupid. We overvalue short term savings and undervalue long term savings.
When Apple let AT&T start to subsidize the iPhone the initial price dropped but the total cost over the lifetime of the phone was about the same or even a little higher. Sales went gangbusters! The media even went nuts reporting about how apple finally relented and responded to consumer pressure.
Apple tried to fight it: it didn't work. You can bitch about it: it doesn't matter. This is how consumers are. Collectively, they're "dumb"
When Apple let AT&T start to subsidize the iPhone the initial price dropped but the total cost over the lifetime of the phone was about the same or even a little higher. Sales went gangbusters! The media even went nuts reporting about how apple finally relented and responded to consumer pressure.
Apple tried to fight it: it didn't work. You can bitch about it: it doesn't matter. This is how consumers are. Collectively, they're "dumb"