I'm a dev on a marketing team and we build all our own AdTech instead of buy products, for the most part.
The (mostly young) online paid ad guys are way more paranoid than the old conspiracy theorist hacker types I grew up around. All we do is talk about how advanced the tech around attribution is, all the data DSPs are collecting about you, etc. All of these guys seem to have an attitude where they're making a deal with the devil and they want to make as much cash as they can before retiring to some island off the grid. It's really bizarre.
The (mostly young) online paid ad guys are way more paranoid than the old conspiracy theorist hacker types I grew up around. All we do is talk about how advanced the tech around attribution is, all the data DSPs are collecting about you, etc. All of these guys seem to have an attitude where they're making a deal with the devil and they want to make as much cash as they can before retiring to some island off the grid. It's really bizarre.