She posted anonymously, BUT also went out of her way to provide an awful lot of information about herself. Information that her ex-coworkers could presumably verify and figure out her real identity (especially since Uber seems to have very few women in engineering positions).
Based on the article, she is:
1) A woman in her late 20s
2) who used to work at Uber in Engineering working on database and networking scalability
3) went to a top private college
4) has a Masters in Information Systems
5) previous to Uber worked as a Data Analyst in a tech company in the Midwest and left when it was acquired by a Chinese firm
6) is 5 foot 7 Caucasian with dark hair
7) never wears high heels
So yeah, the target demographic of the article is almost certainly her ex-coworkers. It seems to be a call to action of sorts.
Based on the article, she is:
So yeah, the target demographic of the article is almost certainly her ex-coworkers. It seems to be a call to action of sorts.