Considering Apple's significant profits and cash in the bank... Apple is well-suited to fund a loss-leader products that bolster their cachet in the professional community -- putting their platform on the front-lines of culture creators.
Furthermore, today's demanding professional are tomorrows Joe Schmoes: having the hearts and minds of pioneers would them better see what's coming on the horizon. It just seems silly not to invest money to keep the power-user niches happy.
Furthermore, today's demanding professional are tomorrows Joe Schmoes: having the hearts and minds of pioneers would them better see what's coming on the horizon. It just seems silly not to invest money to keep the power-user niches happy.