Uh, it's not a sit in for the right to use the same schools as the taxi companies, it's a calculated money grab. It's a bet that they can make enough progress before they go under. Sure, they saw the writing on the wall first, and I don't think anyone thinks this isn't where we will be in a few years, especially with self driving cars, but they're not MLK and co. They're a business that's intentionally breaking rules to make money.
Edit: The rules they are breaking may be silly, but they aren't fighting a moral cause. I guess this is the natural progression of corporations are people too.
Edit: The rules they are breaking may be silly, but they aren't fighting a moral cause. I guess this is the natural progression of corporations are people too.