7.8% is incredible. Based on my experience, I think 1-2% is benchmark.
But really it depends on how widely your service is known, and to what extent it appeals to the mass market. Make either of those variables higher, and you'll get a ton more free users, and quite a few more paying users, but your %age will be worse.
Bottom line: looking at your traffic, I'd focus on getting yourself better known and getting more users, rather than converting the people already coming to your site.
But really it depends on how widely your service is known, and to what extent it appeals to the mass market. Make either of those variables higher, and you'll get a ton more free users, and quite a few more paying users, but your %age will be worse.
Bottom line: looking at your traffic, I'd focus on getting yourself better known and getting more users, rather than converting the people already coming to your site.