We did outbound for multiple months, and were feature-complete on the product in November. Our first users on the V2 came onboard in early December.
Based on our user research, our primary markets (service and retail industries) freeze all of their software during the holidays. During the lull in January, they evaluate new purchases.
Launch is basically a one-time bump in inbounds that doesn't scale, so we timed it when we thought it would have greatest effect. However, we had been doing more scalable outbound - e.g. emails, canvassing neighborhoods with flyers, etc - for months.
Conversions to signups were remarkably low, and conversions from signups to paid were also low. We basically realized that we were not solving a core burning problem for these businesses. That's more what contributed to the shutdown.
Based on our user research, our primary markets (service and retail industries) freeze all of their software during the holidays. During the lull in January, they evaluate new purchases.
Launch is basically a one-time bump in inbounds that doesn't scale, so we timed it when we thought it would have greatest effect. However, we had been doing more scalable outbound - e.g. emails, canvassing neighborhoods with flyers, etc - for months.
Conversions to signups were remarkably low, and conversions from signups to paid were also low. We basically realized that we were not solving a core burning problem for these businesses. That's more what contributed to the shutdown.