> Bands don't generally want to maximize revenue from any given gig
They do more nowadays. The old model of touring to drive demand for record sales has been turned upside-down. It is now sell music to drive demand for concert ticket sales.
Most (not all) artists now make much more of their overall revenue from touring and want to maximize the revenue there - without seeming too much like they are.
As well artists can sometimes have a narrow window of time to cash in.
They do more nowadays. The old model of touring to drive demand for record sales has been turned upside-down. It is now sell music to drive demand for concert ticket sales.
Most (not all) artists now make much more of their overall revenue from touring and want to maximize the revenue there - without seeming too much like they are.
As well artists can sometimes have a narrow window of time to cash in.