I think "a prenup for home videos" might be the worst marketing angle possible. It sounds like a legal contract.
But, worse, it makes it sound like it's only something you should use if you don't trust the other person.
Instead, they should market it as "2fa for sex tapes" rather than a trust issue by itself and point to things like "the fappening" icloud social engineering hack.
I can't imagine many people using this otherwise.
Also, don't forget that your target audience is mostly women who bear the majority of the shaming for a leaked video instead of high-fives. "Don't be the next Jennifer Lawrence" is going to be more effective marketing.
But, worse, it makes it sound like it's only something you should use if you don't trust the other person.
Instead, they should market it as "2fa for sex tapes" rather than a trust issue by itself and point to things like "the fappening" icloud social engineering hack.
I can't imagine many people using this otherwise.
Also, don't forget that your target audience is mostly women who bear the majority of the shaming for a leaked video instead of high-fives. "Don't be the next Jennifer Lawrence" is going to be more effective marketing.