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Comment by educar
Those who are privacy conscious must first take the step towards self-hosting. They are many interesting approaches that are trying to make self-hosting practical. They make it trivial to run your own mail server, keep your contacts/calendar/files/notes. Why trust yet another mail/cloud company (yahoo, anyone?)? There are promising existing projects out there (like cloudron.io, sandstorm.io, yunohost). Go try them out today. The projects are open source and have issue trackers where you can contribute even if you are not a developer. Such solutions will empower the average person in the future.