I always think there are huge opportunities for growth in intra-EU trade. It's a market with over 500M people and a $17 trillion GDP. While the EU has taken away a lot of trade barriers, language and unfamiliar regulations remain a huge barrier, but also a huge potential for growth.
If a company in California has ample opportunities to sell in Florida (>2000 miles away), why then is it significantly more difficult for a company in Greece to sell in Denmark, which is a much shorter distance.
There is a notable lack of an open European marketplace along the lines of Alibaba. There are many challenges in making that model work for the EU, especially ~24 languages and big cultural differences, but the tech industry is in a good position to overcome such boundaries.
If a company in California has ample opportunities to sell in Florida (>2000 miles away), why then is it significantly more difficult for a company in Greece to sell in Denmark, which is a much shorter distance.
There is a notable lack of an open European marketplace along the lines of Alibaba. There are many challenges in making that model work for the EU, especially ~24 languages and big cultural differences, but the tech industry is in a good position to overcome such boundaries.