When the user adblock percentage of our website hit 30%, we decided to try out anti-adblock solutions.
We worked with a company that used various tricks to get around the adblock protection, and then serve ads. This was a great success, at first. Eventually our users started notifying adblock[1], and adblock included rules to block the new ads on our site. Then we contacted our vendor, who gave us a software update to circumvent the new adblock rules.
This went on, until adblock enabled the nuclear option and blocked all ajax requests on our site. This effectively broke our site for anyone using adblock. So we caved in, took out the software, and begged for mercy from adblock. The rule was taken out, and we are back to losing 30% of our ad revenue.
I should mention that we've tried the usual stuff -- subscription service to remove ads. Asking our users nicely to add our site to their whitelist, etc. Both of these have had minuscule impact.
[1] When I say "adblock did X", I really mean the caretakers of the "rule lists", which the various adblocking engines use in their browser extensions.
We worked with a company that used various tricks to get around the adblock protection, and then serve ads. This was a great success, at first. Eventually our users started notifying adblock[1], and adblock included rules to block the new ads on our site. Then we contacted our vendor, who gave us a software update to circumvent the new adblock rules.
This went on, until adblock enabled the nuclear option and blocked all ajax requests on our site. This effectively broke our site for anyone using adblock. So we caved in, took out the software, and begged for mercy from adblock. The rule was taken out, and we are back to losing 30% of our ad revenue.
I should mention that we've tried the usual stuff -- subscription service to remove ads. Asking our users nicely to add our site to their whitelist, etc. Both of these have had minuscule impact.
[1] When I say "adblock did X", I really mean the caretakers of the "rule lists", which the various adblocking engines use in their browser extensions.