By using software to block digital advertising, critics say, users are breaking an unwritten pact with websites and digital publishers, many of which generate the bulk of their revenue from these ads.
...
In those regions, people’s efforts to block malware disguised as online advertising has been the main motivation for downloading ad blockers.
First, "critics say" a lot of things. And that "unwritten pact"? Yeah, you wanna know why it's unwritten? Because it doesn't exist. However, the second part that I quote undoes any kind of morality tale "critics" would like to spin. Users were apparently willing to tolerate a degree of advertising (which, BTW, is a loooong way from any kind of a pact), but after a point they'll turn the tap off if there are tools available to do so.
...
In those regions, people’s efforts to block malware disguised as online advertising has been the main motivation for downloading ad blockers.
First, "critics say" a lot of things. And that "unwritten pact"? Yeah, you wanna know why it's unwritten? Because it doesn't exist. However, the second part that I quote undoes any kind of morality tale "critics" would like to spin. Users were apparently willing to tolerate a degree of advertising (which, BTW, is a loooong way from any kind of a pact), but after a point they'll turn the tap off if there are tools available to do so.