If your product doesn't suck and it won't sell you suck at marketing. "Growth hacking" is just a SV koolaid rebranding of marketing.
It wasn't a start-up but a consulting company I worked at that had stagnated for about 7 years.
6 months later we had redone our whole marketing setup. New site, new branding, new software, lots of advertisement $ shifted.
A year later revenue was almost 3x. We raised our rates so profitability was even more than that.
The problem is finding a great marketing expert is just as hard as finding good coders. The company blew through countless consultants and 3 "marketing majors" with no returns until they found me and we turned it all around.
I would say marketing and coding are equally important for a start-up, easily the two most important things. If you have two founders one should be a marketing guru. If you don't your first employee should be.
Another thing is don't hire any marketing expert that can't code. The actual marketing setup is more than 50% coding. You need to find a coder that loves marketing
It wasn't a start-up but a consulting company I worked at that had stagnated for about 7 years.
6 months later we had redone our whole marketing setup. New site, new branding, new software, lots of advertisement $ shifted.
A year later revenue was almost 3x. We raised our rates so profitability was even more than that.
The problem is finding a great marketing expert is just as hard as finding good coders. The company blew through countless consultants and 3 "marketing majors" with no returns until they found me and we turned it all around.
I would say marketing and coding are equally important for a start-up, easily the two most important things. If you have two founders one should be a marketing guru. If you don't your first employee should be.
Another thing is don't hire any marketing expert that can't code. The actual marketing setup is more than 50% coding. You need to find a coder that loves marketing