I love movies. Whenever I visit my dad (other side of the country), we go to see movies. However, most of the year I live with my girlfriend who falls asleep in theaters and can't justify the cost. This leads to me not seeing movies in theaters anymore.
Now, I am subscribed to two streaming services. I don't pirate. I refuse to watch anything with ads, happy to pay, and somewhat ironically, the only ads I watch to completion are trailers that I haven't seen. I would love to catch movies as they are released but I have to wait until they're available on the streaming service. When they are available it is usually 5$ for a "rental". Is that a joke? I used to pay that at Blockbuster, and they had a physical location and employees! They've priced their digital content in such a way that I will only pay to see the movies that I really want to see. If it was cheaper, I'd be a constant consumer.
It seems that is how most things in society get priced. Not for ultimate consumption, but to maximize the profit curve. I get that is how capitalism works, but that logic doesn't make sense to me for digital goods. They are practically zero cost to distribute once they are manufactured and your competition is people pirating them. If you're worried about audience size, lower the cost. You'll enable a lot more people to see a lot more movies.
Now, I am subscribed to two streaming services. I don't pirate. I refuse to watch anything with ads, happy to pay, and somewhat ironically, the only ads I watch to completion are trailers that I haven't seen. I would love to catch movies as they are released but I have to wait until they're available on the streaming service. When they are available it is usually 5$ for a "rental". Is that a joke? I used to pay that at Blockbuster, and they had a physical location and employees! They've priced their digital content in such a way that I will only pay to see the movies that I really want to see. If it was cheaper, I'd be a constant consumer.
It seems that is how most things in society get priced. Not for ultimate consumption, but to maximize the profit curve. I get that is how capitalism works, but that logic doesn't make sense to me for digital goods. They are practically zero cost to distribute once they are manufactured and your competition is people pirating them. If you're worried about audience size, lower the cost. You'll enable a lot more people to see a lot more movies.