Back when I worked at Apple the dirty secret was that the cheapest models, despite all the marketing of the MacBook Pro, made up the majority of sales.
Back then it was the white plastic MacBook but now it's the 11" MacBook Air that occupies that slot.
That model and its crappy TN screen is vastly inferior and more expensive than similarly-sized ultrabooks. The only redeeming feature it has is MacOS.
Instead of replacing the Air, Apple introduced the MacBook at a premium price point. It seems like a marketing failure to me that a lower spec MacBook (1080p, slower SSD) wasn't released and the Air discontinued.
Back then it was the white plastic MacBook but now it's the 11" MacBook Air that occupies that slot.
That model and its crappy TN screen is vastly inferior and more expensive than similarly-sized ultrabooks. The only redeeming feature it has is MacOS.
Instead of replacing the Air, Apple introduced the MacBook at a premium price point. It seems like a marketing failure to me that a lower spec MacBook (1080p, slower SSD) wasn't released and the Air discontinued.