Let me put it another way: we all have a problem right now that we're trying to solve, which is that FB is screwing people. Your clever idea is screwing them worse, with no foreseeable gain for ethics either now or long-term that another demonstration couldn't provide.
If you really care about the problem, deactivate your project and come up with something more clever that also takes the moral high ground.
If you really care about the problem, deactivate your project and come up with something more clever that also takes the moral high ground.