Comment by Luc

This is how humans infect each other with emotions, I guess. Virality in action. Tell a story of how this object lifts your spirits every day, never lets you down, is there for you in hard times... And it's reassuringly expensive. Value doesn't come cheap.

I own a bit of LVMH (luxury conglomerate) shares and I find it fascinating what they manage to sell to people, but I'm determined never to fall for it.