Comment by wodenokoto

There has been a very long and public design process involved in this [1]. Some of the final contenders were not what I would have expected to see even considered [2].

I think it is good that Mozilla stuck to a geeky expression.

[1] https://blog.mozilla.org/opendesign/ [2] https://blog.mozilla.org/opendesign/now-for-the-fun-part/