Comment by kernelbandwidth

We're an enterprise software shop, which necessarily means we do a lot of custom work, but we're careful to consider what we'll do. My mentor is an old hand that been through multiple exits, and in every meeting we have, he hammers this point. You're either a product shop, or a professional services shop, and if you don't know which one you are (or you believe wrongly) you die. Simple as that. The deeper you get into the consequences of knowing (or even forcing) which you are, the more implications it has for everything from product design to business strategy, and it's extraordinary how such a simple seeming thing effects such a vast amount of the company.