Comment by unwiredben

Having been at Metrowerks during the launch of Project Builder, I can say that it wasn't just Motorola bungling things. Apple poached a lot of MW's talent and was trying to build a CodeWarrior-killer. They hated being reliant on an external company to make the best dev tools for their platform and actively worked to make CodeWarrior irrelevant. Motorola's interest in the tools was both for Mac support (as long as they used 68K and PPCs) but also to improve their embedded toolchains, and once they saw that desktop market dry up, all efforts were moved into the embedded space.