Medium has a lot of buzz, a great founder and a powerful centralized system. It felt like an upgrade to the web. WordPress on the other hand, is a force of nature. Not only does it have a strong team working to improve it on all levels, but it's open source and has somehow managed to attract both gigantic community of marketers, entrepreneurs and consultants and a hoard of GPL zealots making sure that code flows back into the mothership.
A dozen years ago, there was another company that held every advantage Medium currently does, including a younger version of the exact same fouder—Blogger. WordPress steamrolled Blogger. Even with the support of one of the most powerful companies in the world, Blogger has faded from prominence and WP now powers 25% of all the sites on the web.
https://martechtoday.com/wordpress-used-on-25-percent-of-all...
The way I see it, posting on Medium is like guest posting on someone else's blog or like writing on LinkedIn. It's a great way to get some exposure and it's a tool that should be used, but any serious publisher needs their own site they're using the guest posts to build up.
Medium has a lot of buzz, a great founder and a powerful centralized system. It felt like an upgrade to the web. WordPress on the other hand, is a force of nature. Not only does it have a strong team working to improve it on all levels, but it's open source and has somehow managed to attract both gigantic community of marketers, entrepreneurs and consultants and a hoard of GPL zealots making sure that code flows back into the mothership.
A dozen years ago, there was another company that held every advantage Medium currently does, including a younger version of the exact same fouder—Blogger. WordPress steamrolled Blogger. Even with the support of one of the most powerful companies in the world, Blogger has faded from prominence and WP now powers 25% of all the sites on the web. https://martechtoday.com/wordpress-used-on-25-percent-of-all...
The way I see it, posting on Medium is like guest posting on someone else's blog or like writing on LinkedIn. It's a great way to get some exposure and it's a tool that should be used, but any serious publisher needs their own site they're using the guest posts to build up.