I feel like Nokia sold HERE too early. I know they needed the money to engorge Alcatel-Lucent... And I do think it was a good plan to divest of HERE on top of the self-driving car hype wave.
But I think they executed that a bit ahead of time. Peak hype is still a few years away, and the mapping property is unique in the world (nobody else would sell theirs). Meanwhile Nokia was selling from a position of weakness following their near-death experience in the mobile phone market.
But I think they executed that a bit ahead of time. Peak hype is still a few years away, and the mapping property is unique in the world (nobody else would sell theirs). Meanwhile Nokia was selling from a position of weakness following their near-death experience in the mobile phone market.